Visitors judge your homepage in 50ms

Who this for?

• Founders and marketing leads about to redesign, who want a baseline first
• Teams stuck in homepage debates, who need numbers rather than opinions
• Agencies pitching a redesign, who need evidence for the client
• Anyone losing ground to a competitor and unsure why

What I measure

Segments, using a best in breed segmentation model. I capture your homepage at 1440px wide, top to bottom, and divide it into the parts a UX Designer or Information Architect would name:

• Hero. Your opening claim
• Explainer. You describing yourself
• Promotion. The ask, such as an offer or signup
• Trust. Proof from outside, like testimonials, logos and ratings
• Routing. Links into your content
• Editorial. Writing meant to be read, not clicked
• Navigation, brand and footer

Each segment is scored three ways: its share of the page, how much of it is filled rather than empty, and how much of the first screen it takes up.

Brand & Performance Signals

This analysis also covers four things that shape a great first impression:

Brand

• Proposition. Whether your first screen says what you do, and whether your calls to action are clear, consistent and within reach
• Consistency. Your typefaces and what they cost to load, and your colour palette, including colours people can't tell apart

Performance

• Speed. Google PageSpeed and Core Web Vitals, against Google's thresholds
• Weight. Your page size against the median desktop page

Benchmark a competitor (optional)

Measured the same way, side by side, with the gaps between you shown.

How it works

1. Give me your homepage URL (and a competitor's, if you like)
2. I measure and segment it
3. A free PDF lands in your inbox within 24 hours

Take it to your team, so the next homepage debate starts from numbers.