# Case Studies

Source: https://jonleverrier.com/case-studies

Over 25 years experience helping organisations design, develop and maintain successful products.

- [White Paper Booking Engine Design & Development](https://jonleverrier.com/case-study/white-paper-booking-engine-design-development): How I redesigned and rebuilt The White Paper Conference Company's booking engine in Craft CMS: drop-offs down 90%, back office from four staff to one.
- [StreetPal iOS App Design & Development](https://jonleverrier.com/case-study/streetpal-ios-app-design-development): How I designed and built StreetPal, an iPhone app that helps street photographers track walks, find the best light and save spots to come back to.
- [Vaiie Identify Product Design](https://jonleverrier.com/case-study/vaiie-identify-product-design): Designing an identity verification experience people actually finish. Personas, wireframes and user testing on a product now approved as a government digital ID solution.
- [Vaiie Onboard Product Design](https://jonleverrier.com/case-study/vaiie-onboard-product-design): How a proof of concept became a shipped customer onboarding product for regulated businesses, through prototyping, a design system and getting it in front of real users.
- [Vaiie Product Branding](https://jonleverrier.com/case-study/vaiie-product-branding): Vaiie, then owned by Jersey Post with the Government of Jersey behind it, asked me to brand a suite of regulatory technology products.Each product needed its own sub-brand, distinct enough to be marketed on its own. Together they still had to read as one company, and the system had to stretch as new products arrived.
- [Urban.co.uk Product Branding](https://jonleverrier.com/case-study/urban-co-uk-product-branding): Urban.co.uk offered homeowners a better way to sell or let a property, charging less and delivering more than a high street agent. By 2016 it had been doing that online for over a decade, and the rest of the market had caught up. Urban asked me to rebrand the business before it went to investors.
- [Logo Design](https://jonleverrier.com/case-study/logos): Nearly twenty years of logos for startups and established businesses. Some went out into the world, and some lost the vote in the final round.