Pentagon Direct
Identity Design
PentagonDirect.com are a Jersey based e-tailer who supply the best DIY tools for the job, kits for home improvement, sport equipment and must have gadgets.
Project designed and delivered in 2008.
Clean, focused and results driven design mixed together with the latest technology is at the heart of everything I create.
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Background
The holding company of PentagonDirect.com has been supplying the construction industry in the Channel Islands with building materials for well over 20 years. They decided to expand their reach by launching Pentagon Direct in 2008.
Summary
After conducting extensive research into Pentagon Directs chosen product base it was clear there was room for a more sophisticated brand that would appeal to amateur DIY fanatics whilst being considerate to the "White Van Man". Pentagons existing brand also had to be taken into consideration.
The final result is a brand that fits the 20-year-old company well, whilst generating real world results online.
Examples of the brand in action can be seen here and here.
For more information on this project please visit the E-scape Interactive website.