Lloyds TSB International

Lloyds TSB International offers a wide range of financial services for busy expats living or working abroad.

Working closely with the E-scape team and following the strict LloydsTSB guidelines Jon helped us to create and deliver a fantastic interface for what is a complex financial offering.

Steve Hickson, Managing Director, E-scape


During 2010 Rufus Leonard re-branded the international arm of Lloyds TSB which focuses on expatriate customers working or living abroad. The new visual identity for Lloyds TSB International was very high level, with no direct application on how to deliver it on to the web.

We were therefore, the first team to translate and apply the brand guidelines across the entire international network, with Foolproof designing the micosite for Island Banking. In total a build pack of over 20 static key screen designs and HTML templates were delivered to E-scape for further development.