We were selected by Flying Brands Plc to redesign Garden Centre Online (GCO) in 2011. We presented to GCO a brand document that contained 3 core concepts, with various examples of how the brand could be applied. One concept then went through various iterations until an unanimous decision was made. The new brand was then applied across 20 website key screens which were provided as static design visuals. Williams Commerce India then handled the HTML/CSS production and ecommerce integration.