Melissa Shoe
Conceptual Website
For over 28 years the Melissa label has been creating and designing shoes that are exported to all parts of the world, with a strong focus on fashion, art and design.
Project designed and delivered in 2007.
Projects from the past and alternative designs that never made the final selection - you'll find it here in my portfolio archive.
The archive showcases selected work from my agency and freelance career from the last 10 years or so. You might even spot the odd personal project.
I'm updating this section whilst on the road, so please check back or follow me on Twitter for site updates.
Summary
I designed a concept identity and website for Melissa that proposed two clear customer journeys. When browsing the homepage a user could either choose to find out "What is Melissa?" or "Shop Online". Both routes submersed the customer in the world of Melissa Shoes using flash based animation and lots of lovely photography taken by Danny Evans.
Like all the websites I design, the site was built with Search Engine Optimisation in mind, to help grow Melissa's organic visibility in Google.